Product Analyst

As a Product Analyst, you play a vital role in continuously improving our digital products. By analyzing user behavior and gathering insights, you support Product Teams in making data-driven decisions.

You have a strong understanding of end user behaviour / psychology. With the use of product analytics tools you visualize trends and patterns in the customer journey. You extract relevant information from existing organization-wide dashboards and reports and make OKRs transparent for Product Teams. You identify opportunities and propose product improvements through hypotheses and experiments, backed by data. Additionally, you understand how different metrics may influence one another. In short, you help Product Teams make better decisions using data, delivering more value to end users and contributing to business objectives.

Specifically, your responsibilities include:

• Analysis and Visualization: Using data analysis and visualization tools to identify trends and patterns that support informed decision-making during the product development process.

• Operationalizing Insights: Combining user insights and KPIs to enable data-driven decisions within the right context.

• Proposing Improvements: Proactively suggesting improvements based on insights through hypotheses and experiments.

• Communication: Clearly and persuasively explaining and substantiating product challenges with data, both verbally and in writing.

• Professionalization: Enhancing the data maturity of Product Teams and Product Owners by integrating data insights at the right moments in the development process.

About You:

• You have at least 5 years of experience in an analytical role within a data-driven, digital environment.

• You excel at understanding (what drives) user behaviour, 

• You have a passion for data, technology, and product development,

• You are curious and inquisitive by nature,

• You work well in a team and are a strong communicator,

• You have knowledge of Product Analytics tools (preferably Contentsquare/Heap), A/B - multivariate testing tools (preferably VWO), and/or BI tools (preferably Looker),

• You can interpret complex data and translate it into clear and actionable insights to improve the performance of our digital brands and products,

• You have experience with Agile/Scrum methodologies and OKR-driven work within cross-functional/multidisciplinary teams,

• Ideally, you have worked in digital product development for high-traffic websites and apps.

With us, you’ll get an inspiring work environment that’s constantly evolving. Colleagues who think in terms of possibilities, see the glass as half full, and we give you the chance to develop yourself every day. We do this, among other things, through our DPG Campus / DPG Academy. This gives you every opportunity to bring out the best in yourself and be a true media maker!

💰 A salary that matches your work experience
📝 A 36-hour / 38-hour workweek (depending on contract type)
💰 8% holiday pay and 4% personal choice budget
💰 Annual profit sharing based on DPG Media’s performance
🎓 Opportunities for development, both on the job and online through our DPG Academy / DPG Campus
🎉 Opportunity to customize your own cultural holidays!
🏢 A fantastic new office in Amsterdam (Mediavaert). From (spontaneous) drinks to team outings and our legendary staff party, you’ll feel at home right away!

More reasons to want to work at DPG Media (NL)
At DPG Media, we work for more than 90 strong news brands, magazines, TV shows, radio stations, and online services such as Qmusic, NU.nl, Tweakers, Libelle, VTM, and more. We reach over 90% of the Dutch population and 8 out of 10 Flemings every month. We offer you a professional work environment where we highly value freedom. We give you all the space to work on your future by offering workshops and training. Feel free to be an entrepreneur, a learner, and a team player with us, and most importantly, feel free to be yourself. At DPG Media, everyone is welcome. So, apply, regardless of your background. Over 5,500 smart colleagues are eager to welcome you into a team, whether it’s a project team, a pub quiz team, or a sports team.

Discover what we have to offer. And, while you’re at it, you can also find us on LinkedIn and X.

Applying, and then?
Are you ready to get started? Apply now! You’ll receive a response to your application within 10 working days, letting you know whether you’re in the first selection round. If you are, we’ll contact you by phone to schedule an appointment at our office in Amsterdam. Want to know more? Contact Tino (Recruiter) via email: tino.moolenaar@dpgmedia.nl