Amsterdam - This is your opportunity to develop a vision and strategy on data-driven B2C marketing for more than one brand! As Head of Marketing you will have a functional leadership role within a matrix organisation, where you touch upon all DPG Online Services brands; such as Tweakers, AutoTrack and Independer. You will create and run a central marketing team with the objective to maximize traffic and / or conversion for these different brands, and optimize e-commerce channels. You know how to achieve commercial benefits through the correct design of data processes and architecture. In this role you report directly to the CEO Online Services and will interact with the marketing leads of the different business units.
What you will be doing
As a Head of Marketing you have a leading role for marketing and data strategy within the management team and the organization. You know how to innovate and optimize data flows within the organization, both in process and by implementing the right tools, platforms and technologies. To do so you will set up and manage central marketing operations and create a central marketing team to serve the different Business Units. Together with your team you will make sure to take your online marketing approach to the highest level. Also you:
DPG media is the largest publishing house in the Netherlands and Belgium (including NU.nl, AD, Volkskrant, etc.) with a high focus on quality in all our content. DPG Online Services consists of businesses divided in 3 different categories; 1. Classified sites like AutoTrack and NationaleVacaturebank, 2. Comparison services like Independer, and 3. Community brands like Tweakers. Together these platforms offer consumers a place to read about a variety of subjects, exchange ideas with like minded people and purchase products based on reviews and product comparisons (content, community and conversion).
Our colleagues are passionate about digital and offline media and are continuously learning new things from each other. You are set out on a journey where every next week will be different from the last, and where you are stimulated on a daily basis to take things to the next level.
Are you going to be our new colleague? Apply now!
Do you still have some more questions? I will happily answer those via firstname.lastname@example.org / 06-21370122. A WhatsApp message is also possible.
We love doing our own recruitment and are not interested in working with agencies.